Brandstof

Brandstof

Brandstof

Brandstof

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Client

Wirelab

Role

Concept

Art Direction

Design

In 2019 I followed a minor in Marketing & Design, where we created multiple projects from start to finish. One of the projects created during the course was for design agency Wirelab.

Working in a team of six, we were assigned to create a cohesive campaign for the creative networking event Brandstof.  Starting with a brand new concept for the already existing event, we focused on creativity and expanding the creative backbone in the east of The Netherlands.

Fuel your creativity

With the slogan being Fuel your creativity, and the event being an opportunity to boost one's inspiration, the image of a flame really spoke to us. In one way or another, these flames recur in every piece of content; the playful patterns, the bright color palette, and of course the little flame in the O in Brandstof.

The hints of blue are a reference to the blue used in social media apps, for the event is mainly about networking and socializing. By creating different campaign elements, our goal was to reach as many people as possible with the aspiration to make the 2019 edition of Brandstof the best one so far.

Fuel your creativity

With the slogan being Fuel your creativity, and the event being an opportunity to boost one's inspiration, the image of a flame really spoke to us. In one way or another, these flames recur in every piece of content; the playful patterns, the bright color palette, and of course the little flame in the O in Brandstof.

The hints of blue are a reference to the blue used in social media apps, for the event is mainly about networking and socializing. By creating different campaign elements, our goal was to reach as many people as possible with the aspiration to make the 2019 edition of Brandstof the best one so far.

Fuel your creativity

With the slogan being Fuel your creativity, and the event being an opportunity to boost one's inspiration, the image of a flame really spoke to us. In one way or another, these flames recur in every piece of content; the playful patterns, the bright color palette, and of course the little flame in the O in Brandstof.

The hints of blue are a reference to the blue used in social media apps, for the event is mainly about networking and socializing. By creating different campaign elements, our goal was to reach as many people as possible with the aspiration to make the 2019 edition of Brandstof the best one so far.

Fuel your creativity

With the slogan being Fuel your creativity, and the event being an opportunity to boost one's inspiration, the image of a flame really spoke to us. In one way or another, these flames recur in every piece of content; the playful patterns, the bright color palette, and of course the little flame in the O in Brandstof.

The hints of blue are a reference to the blue used in social media apps, for the event is mainly about networking and socializing. By creating different campaign elements, our goal was to reach as many people as possible with the aspiration to make the 2019 edition of Brandstof the best one so far.

Let's get in touch.


Thank you for visiting!
If you enjoy my content and would like to connect, share your thoughts or ask me anything, I would love to hear from you.

karmenhakvoort@gmail.com

Utrecht, The Netherlands

Let's get in touch.


Thank you for visiting!
If you enjoy my content and would like to connect, share your thoughts or ask me anything, I would love to hear from you.

karmenhakvoort@live.nl

Utrecht, The Netherlands

Let's get in touch.


Thank you for visiting!
If you enjoy my content and would like to connect, share your thoughts or ask me anything, I would love to hear from you.

karmenhakvoort@gmail.com

Utrecht, The Netherlands